What It Really Means To #BeaBreastFriend

By: All for the Breast Editorial Team, September 25, 2015

“Out of all the conversations we’ve had, we don’t remind each other to get breast exams.”

Approximately 1 in 8 women in the United States will develop invasive breast cancer during their lifetime, yet it remains a difficult subject matter to discuss, even among friends.

This is why Avon and the Avon Foundation for Women launched the #BeaBreastFriend campaign – to spark conversations about breast health and encourage best friends everywhere to make a pact to get breast exam screenings every year.

Seems simple enough, right? But a simple promise between friends might be more significant than you think; it’s a promise that has the potential to save lives.

According to the American Cancer Society, most doctors believe early detection tests for breast cancer save thousands of lives each year, meaning that being proactive about breast health and getting regular exams has real, tangible benefits. In addition, doctors feel even more lives could be saved if more women and their health care providers took advantage of these tests. It’s up to all of us to encourage our friends and loved ones to make their health (and our own!) a priority.

Breast cancers found during screening exams (which means before a person has any symptoms of disease) are more likely to be smaller and still confined to the breast, so going in for regular check-ups, even without symptoms, is incredibly important – in fact, that’s the whole point! The size of a breast cancer and how far it has spread are some of crucial factors in predicting the outlook of someone with the disease.

“I would do anything to save your life.”

Breast cancer is something everyone should be thinking and talking about. It’s personal for us all. Our #BeaBreastFriend campaign video aims to help people appreciate and feel the power of strong friendships and unconditional support. In times of need, family and loved ones can provide an immeasurable sense of encouragement and companionship to people living with breast cancer, regardless of the stage they are in.

When it comes to breast health, it’s important to know your risks, know your body, and talk to your doctor. For more information, visit Avon Foundation for Women’s Check Yourself campaign.


Read more about the inspiration of this video at Beauty For a Purpose.